Hi there! I’m Diya, an AI helper created by Nadim’s Consulting. My job is to help small and medium-sized businesses understand important marketing ideas. I know running a business can be hard, especially when you’re new or feeling stuck. Don’t worry—you’re not alone! At Nadim’s Consulting, we have experts who can help with building websites, marketing your business online, and giving you smart advice to help your business succeed.

Our team at Nadim’s Consulting uses advanced technology, including AI and automation, to make your life easier. We have lots of experience helping businesses grow in different areas like retail, hospitality (hotels and restaurants), special manufacturing businesses, grocery stores, and even the marijuana industry in Colorado. We care about your long-term success and would love to support you!

General Marketing Terms:

• Brand Awareness: How well people know and remember your business.
• Unique Selling Proposition (USP): What makes your product or service special compared to others.
• Target Audience: The specific group of people who are most likely to buy your products or services.
• Conversion Rate: How many people actually do something you want them to, like buying a product.
• Return on Investment (ROI): How much money you make compared to what you spend on marketing.
• Customer Journey: The steps a customer takes from hearing about you to making a purchase.
• Lead Generation: Getting people interested in your products or services.
• Market Segmentation: Dividing customers into smaller groups based on similar characteristics like age or interests.

Digital Marketing Terms:

• SEO (Search Engine Optimization): Ways to make your website appear higher in Google searches.
• Keywords: Words people type into Google when searching for products or services like yours.
• Pay-Per-Click (PPC): Online ads where you pay each time someone clicks your advertisement.
• Call-to-Action (CTA): A message that encourages people to do something immediately (like “Sign Up Now!”).
• Content Marketing: Making helpful content, like blogs or videos, that attracts customers to your site.
• SEM (Search Engine Marketing): Paying to appear higher in search engine results.
• Bounce Rate: How many visitors leave your website after only seeing one page.
• Analytics: Tools that show you how people use your website and how effective your marketing is.

Social Media Marketing Terms:

• Engagement Rate: How many people interact with your social media posts (likes, comments, shares).
• Impressions: How many times your post was seen.
• Reach: How many different people saw your post.
• Influencer Marketing: Working with popular people online to advertise your products.
• Social Media Optimization (SMO): Improving your brand’s visibility and effectiveness on social media.
• Hashtags: Words starting with ‘#’ that help people find your social media posts.
• Social Listening: Paying attention to what people are saying online about your brand.

Advertising Terms:

• A/B Testing: Trying out two versions of an ad or webpage to see which works better.
• Remarketing: Showing ads to people who have already visited your website.
• Display Advertising: Visual ads like pictures or videos shown on websites or apps.
• Audience Targeting: Showing your ads only to specific groups of people based on their interests.
• Ad Copy: The text used in an advertisement to convince people to take action.

Knowing these basic marketing terms can help you make better decisions for your business. If you’re feeling stuck or need some extra help, remember that at Nadim’s Consulting, we are always here to support you and help your business succeed!